Overview

Teacher
Category
Duration Time
14 days

Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor.

This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.

Topics Covered
The learning objectives of this Advanced Content Marketing Course are:

 Create interesting and compelling Marketing Content
 Identify Prospects and create an effective Content Marketing Strategy
 Create messaging and appropriate content guidelines
 Learn how to find industry influencers and identify promotional opportunities
 Learn content marketing strategies, tactics, and best practices to produce effective content
 Learn how to develop appropriate content for each type of audience segment
 Create best practices for content across media types, including social media, images, etc.
This course will be of particular interest to professionals in these fields:

 Digital marketing
 Online content planning or writing
 Business development
 Social media and search marketing
 Public relations
 Organizational communication
 Branding
Key Features
52 hours of high-quality e-learning content - 18 lessons
5 practice projects for a holistic experience
Assessment tests on completion of the course
4 progress quizzes after each lesson
Case studies on both B2B and B2C examples
Comprehensive, up-to-date content
Exam & certification
Duration: 50 Hours
Number of Question: 250
Complete 85% of the course.
Complete 3 projects and 1 simulation test with a minimum score of 60%.
What are the prerequisites for the certification?

There are no particular prerequisites for this course. However, participants should have a flair for writing. Although not required, many participants might also benefit from our Content Marketing Foundations course.

What is digital marketing all about?

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

What are the key highlights of the course?

This course is all-inclusive, providing more than 52 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

Is the training up to date and relevant?

Redback Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.