Advanced Web Analytics Certification Training

Overview

Teacher
Rex Naveen Kumar
Category
Regular Track
Duration Time
14 days

Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization's digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions.

Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.

This Web Analytics course covers fundamental concepts of analytics and deep dives into web, social, content and mobile analytics common scenarios and covers the popular web analytics tools used by marketers across the major industry domains. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way.

Topics Covered

Advanced Web Analytics training gives participants well-rounded knowledge in digital data analytics, including:

 How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
 How digital data analytics drives important insights for all aspects of your customer’s life cycle across the entire digital world
 Uncover and learn about the various analysis capabilities enabled through digital data
 How to better inform business decisions with rigorous analysis techniques
 This Analytics training will not only prepare the students for the most sought after analytics certifications in the market but leverages all the important concepts of web data analytics as per the current market trends.
 Getting the participants ready from ground 0 of what is web analytics to mastering the analytics domain in the entire digital field.
 The course is structured to provide an in-depth knowledge surrounding the domain of web analytics, social analytics and content analytics, giving the participants all the tools required to master the Digital Analytics domain.
 Provide the learners with the complete end-to-end understanding of how Digital and Data Analytics impacts the Conversion Funnel, Customer retention & acquisition, CPA, LTV and the customer engagement.
 Product knowledge of - google analytics platform, Google Digital Studio, Klipfolio and Tableau.

This course is best suited for those who want to leverage email as a marketing tool, including:

This Digital Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are:

 Online Web Analytics Implementers
 Online Web Analytics Data Reporters
 Digital Analysts
 Digital Marketers
 Managers
 Web Analytics Certification Aspirants
 Digital Analytics Certification Aspirants
Key Features
15+ Hours of e-learning videos
Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
15 mini Projects and end of the course practice project
20 hours of Instructor led online training
Hands-on practice of google Analytics
Examples and case studies with Downloadable course ebook
Exam & certification
Duration: 50 Hours
Number of Question: 250
Complete 85% of the course.
Complete 3 projects and 1 simulation test with a minimum score of 60%.
What are the prerequisites for the certification?

There are no specific prerequisites for the Advanced Web Analytics certification. However, it would be beneficial if the participant has a working knowledge of:

 Business indicators like revenue, margins, and profitability
 Business functions like sales, marketing, and customer relationships
 How to access websites, how to make online purchases, how to interact with a business online

What is digital marketing all about?

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

What are the key highlights of the course?

This course is all-inclusive, providing more than 52 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

Is the training up to date and relevant?

Redback Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.