Overview

Category
Duration Time
14 days

Website Conversion Rate Optimization is an effective framework that helps tap into the traffic a site receives and convert visitors into leads or sales. It’s vital to understand the reasons why site visitors aren’t converting sales, and use that knowledge to create a strategy that will better persuade customers.

This course teaches you how to create a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites.

Topics Covered
The objectives of this Advanced Website Conversion Rate Optimization course are:

 Gain knowledge and expertise on various aspects of Conversion Optimization
 Become familiar with a website’s traffic flow to design appropriate campaigns that capture the attention of the visitors
 Learn the knack of persuading a potential lead
 Learn the strategy and methodology on creating appropriate campaigns to gain the customers attention
 Learn the repeatable conversion rate optimization process
 Learn about specific testing hypotheses and innovative ideas you can use on a website

This Digital Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are:

 Digital Marketers
 Optimization and Analytics Professionals
 Professionals seeking to increase profits for their online business
 Digital Marketers who use a data-driven approach to generate revenue
Key Features
15 hours of high quality e-learning content
5 practice projects for a holistic experience
Assessment test on completion of the course
Online progress quiz
Case studies on both B2B and B2C examples
Comprehensive, up-to-date content
Exam & certification
Duration: 50 Hours
Number of Question: 250
Complete 85% of the course.
Complete 3 projects and 1 simulation test with a minimum score of 60%.
What are the prerequisites for the certification?

There are no particular prerequisites for this course. However, participants should have working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.

What is digital marketing all about?

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

What are the key highlights of the course?

This course is all-inclusive, providing more than 52 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

Is the training up to date and relevant?

Redback Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.