The Digital Marketing Specialist Masters Program is designed to transform you into a complete digital marketer with expertise across the top eight digital marketing domain- search engine optimization, social media marketing, pay-per-click, conversion optimization, digital analytics, content marketing, mobile marketing & email marketing.
Fast-track your career by following a clear and structured learning path recommended by industry and expert faculties. You’ll receive a holistic understanding of digital marketing and gain advanced expertise in digital marketing. The course exposes you to over 40+ tools & includes extensive project experience as well as Mimic Pro simulations to make you job ready.
The program provides access to the 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set.
After you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
Redback Academy Masters Program gives an in-depth understanding and advanced knowledge of the 8 most important digital marketing domains - Search Engine Optimization, Social Media Marketing, Pay-Per-Click, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing. The course includes real-world projects and virtual simulations for gaining domain experience.
Digital marketing specialist have an in-depth understanding of all the top-of-mind digital marketing functions like inbound marketing, paid marketing, social media marketing, and web analytics. They are competent in planning, managing, and executing integrated multichannel campaigns. There are many facets to digital marketing, and there is enormous demand for digital marketers with a well-rounded skill set. Digital marketing specialist are best suited to lead digital marketing teams as well as the digital marketing initiatives for their organizations.
The Mimic Pro simulations included in our course provides you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.
Anyone who is looking to further their career in digital marketing should take this course, especially those seeking leadership positions. A Digital Marketing Specialist may be:
| Course | Course Completion Certificate | Simulation Exam | Project Certificate |
| DMCA | Required | Score > 75% | Required |
| Advanced Web Analytics | Required | Score > 75% | Not required |
| Advanced SEO | Required | Score > 75% | Not required |
| Advanced PPC | Required | Score > 75% | Not required |
| Advanced Social Media | Required | Score > 75% | Not required |
Access to eLearning content for all the courses included in the learning path (syllabus is provided above)
There are no particular prerequisites for this course. However, participants should have working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
This course is all-inclusive, providing more than 52 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
Redback Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.