The PPC Specialist Masters program is designed to transform you into an effective and industry ready paid marketing professional. Fast-track your career by following the clear, structured learning path recommended by industry and faculty experts. Master the facets of paid marketing including PPC, display advertising, conversion optimization, and web analytics. You’ll acquire extensive project experience and the capability to manage and strategize paid marketing initiatives.
The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. This course also gives you access to high-quality eLearning content, simulation exams, an expert-moderated community, monthly expert mentoring sessions, and other resources to enable you to master the skills you’ll need to become a complete PPC Specialist in an effective and efficient manner.
The PPC Specialist Masters Program is designed to take learners from foundation level for domains such as SEO, SEM, Social Media Marketing, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing to master advanced concepts and practices on PPC. The entire learning cycle is backed with real-world projects and simulations.
Paid marketing is the most effective way of targeting the digital audience and accounts for 40+% of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals like brand awareness, lead generation, sales conversion etc. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization, search engine marketing, etc. to manage campaigns that are effective and ROI driven. Given the impressive year on year growth of paid digital spending, there is a huge global demand for PPC specialists.
Becoming a PPC Specialist is the best career goal for those seeking leadership positions in paid marketing. The following professionals are best suited to be PPC Specialists:
| Course | Required for the certificate? | Simulation Exam | Project Certificate |
| DMCA | Yes | Score > 75% | Required |
| Advanced PPC | Yes | Score > 75% | Not required |
| Display Advertising | Yes | Score > 75% | Not required |
| Advanced Web Analytics | Yes | Score > 75% | Not required |
| Advanced Conversion Optimization | Yes | Score > 75% | Not required |
| Course | Course Completion Certificate | Simulation Exam | Project Certificate |
| DMCA | Required | Score > 75% | Required |
| Advanced Web Analytics | Required | Score > 75% | Not required |
| Advanced SEO | Required | Score > 75% | Not required |
| Advanced PPC | Required | Score > 75% | Not required |
| Advanced Social Media | Required | Score > 75% | Not required |
Access to eLearning content for all the courses included in the learning path (syllabus is provided above)
There are no particular prerequisites for this course. However, participants should have working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
This course is all-inclusive, providing more than 52 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
Redback Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.