The SEO Specialist Masters program is designed to transform you into an effective, industry-ready Search Engine Optimization professional. Fast-track your career by following the clear and structured learning path recommended by industry and faculty experts. You’ll master various facets of SEO, including on-page SEO, link building, content marketing, web analytics, etc. You’ll also acquire extensive project experience along with the capability to manage and strategize inbound marketing initiatives.
The program provides access to more than 35 live, instructor-led online classes conducted by multiple expert trainers. You will also get access to high-quality eLearning content, simulation exams, a community moderated by experts, monthly mentoring sessions by thought leaders, and other resources to help you master the skillset of an SEO Specialist in an effective and efficient manner.
Upon completing the program requirements of the learning path, you will receive a Masters certificate from Redback Academy certifying that you have acquired the skillset of a SEO Specialist, validating your ability to lead the inbound marketing efforts of your organization.
The SEO Specialist Masters Program takes learners skill level from foundation level for the domains of SEO, SEM, Social Media Marketing, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing. It then builds your knowledge on the advanced concepts of Search Engine Optimization backed with hands-on projects.
SEO and inbound marketing is the primary digital channel for most organizations, with 51% of all internet traffic being organic in nature. SEO plays a key role even for companies that conduct much of their business offline because more than 61% of all potential customers use the internet to research products before purchase.
SEO specialists optimize your websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. The digital transformation of the world has led to a huge demand for qualified SEO Specialists.
An in-depth understanding of SEO techniques, trends, and updates, in addition to web analytics and content marketing, is necessary to become an effective SEO professional.
Becoming an SEO Specialist is the right career goal for those seeking leadership positions in inbound marketing. Professionals from the following roles are best suited to become SEO Specialists:
| Course | Required for the certificate? | Simulation Exam | Project Certificate |
| DMCA | Yes | Score > 75% | Required |
| Advanced PPC | Yes | Score > 75% | Not required |
| Display Advertising | Yes | Score > 75% | Not required |
| Advanced Web Analytics | Yes | Score > 75% | Not required |
| Advanced Conversion Optimization | Yes | Score > 75% | Not required |
| Course | Course Completion Certificate | Simulation Exam | Project Certificate |
| DMCA | Required | Score > 75% | Required |
| Advanced Web Analytics | Required | Score > 75% | Not required |
| Advanced SEO | Required | Score > 75% | Not required |
| Advanced PPC | Required | Score > 75% | Not required |
| Advanced Social Media | Required | Score > 75% | Not required |
Access to eLearning content for all the courses included in the learning path (syllabus is provided above)
There are no particular prerequisites for this course. However, participants should have working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
This course is all-inclusive, providing more than 52 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
Redback Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.