The Social Media Specialist Masters Program is designed to transform you into an effective and industry-ready social media marketer. Fast-track your career by following the clear, structured, expert-recommended learning path that we’ve provided.
Master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing, web analytics, and more. Acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
The program gives you access to more than 35 live, instructor-led online classes conducted by multiple expert trainers. You will also get access to high quality eLearning content, simulation exams, a community moderated by experts, monthly mentoring sessions, and other resources to help you attain the skillset of a complete social media specialist.
Once you complete the program, you will receive a Masters certificate from Redback Academy stating that you have acquired the skillset of a social media specialist, validating your ability to lead the social media efforts in your organization.
The Social Media Specialist Masters Program takes learners from foundation level for the domains of SEO, SEM, Social Media Marketing, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing to master advanced concepts and practices of SMM. The entire learning cycle is backed with hands-on projects and simulations for domain experience.
Social networking is the most popular online activity—and social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands to reach out to and engage with their target audience.
And it is the social media marketer’s responsibility to help a brand do this. A social media marketer needs to plan and execute social media marketing campaigns to drive business goals including customer engagement, brand advocacy, or conversion—across various social media platforms.
A deep understanding of social media tools and techniques, in addition to a knowledge of content marketing and online reputation management, can fine-tune you into an effective social media marketer. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.
If you’re seeking a leadership role in social media marketing, Social Media Specialist is the right career goal for you. The following professionals are best suited to become social media specialists:
| Course | Required for the certificate? | Simulation Exam | Project Certificate |
| DMCA | Yes | Score > 75% | Required |
| Advanced PPC | Yes | Score > 75% | Not required |
| Display Advertising | Yes | Score > 75% | Not required |
| Advanced Web Analytics | Yes | Score > 75% | Not required |
| Advanced Conversion Optimization | Yes | Score > 75% | Not required |
| Course | Course Completion Certificate | Simulation Exam | Project Certificate |
| DMCA | Required | Score > 75% | Required |
| Advanced Web Analytics | Required | Score > 75% | Not required |
| Advanced SEO | Required | Score > 75% | Not required |
| Advanced PPC | Required | Score > 75% | Not required |
| Advanced Social Media | Required | Score > 75% | Not required |
Access to eLearning content for all the courses included in the learning path (syllabus is provided above)
There are no particular prerequisites for this course. However, participants should have working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
This course is all-inclusive, providing more than 52 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
Redback Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.