Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will be industry ready to be part of a high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects.
This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
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| Module 01: | Introduction |
| Module 02: | Foundations - Search Engine Optimization (SEO) |
| Module 03: | Foundations - Social Media |
| Module 04: | Foundations - Content Marketing |
| Module 05: | Foundations - Email Marketing |
| Module 06: | Foundations - Mobile Marketing |
| Module 07: | Foundations - Pay Per Click (PPC) |
| Module 08: | Foundations - Conversion Optimization |
| Module 09: | Foundations - Web Analytics |
| Module 10: | Tools - Google Analytics: Specific Techniques and Reports |
| Module 11: | Tools - Google AdWords Fundamentals |
| Module 12: | Tools - Facebook Marketing and Advertising |
| Module 13: | Tools - YouTube and Video Marketing |
| Module 14: | Digital Marketing Certified Associate |
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| Module 01: | Introduction to SEO |
| Module 02: | On-Page Best Practices |
| Module 03: | Keyword Research and Competitive Analysis |
| Module 04: | Design and Architecture |
| Module 05: | Site Optimization and Best Practices |
| Module 06: | Link-Building |
| Module 07: | SEO for Local Search |
| Module 08: | Conducting SEO Site Audits |
| Module 09: | Critical Algorithm Updates |
| Module 10: | SEO Tracking |
| Module 11: | SEO Career Path |
| Module 12: | Supplemental SEO Tools |
| Module 13: | Advanced Search Engine Optimization (SEO) |
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| Module 01: | Introduction to SEO |
| Module 02: | What is Content Marketing |
| Module 03: | Content Marketing Strategy |
| Module 04: | Executing a Content Marketing Strategy |
| Module 05: | Influencer Marketing |
| Module 06: | Measuring Content Effectiveness |
| Module 07: | Social Media Marketing |
| Module 08: | Blogs and eNewsletters |
| Module 09: | Social Networks |
| Module 10: | Image Marketing |
| Module 11: | Video Marketing |
| Module 12: | Event Marketing |
| Module 13: | Supplemental Content Marketing by Business Size |
| Module 14: | Supplemental Content Marketing by Business Type |
Who should do this course?
Digital Marketing is a growing industry that offers huge career opportunities for individuals. This certification is most suited for: