siva priya
Regular Track
Duration Time
14 days


The SEO Specialist Masters program is designed to transform you into an effective and industry ready Search Engine Optimization professional. Fast-track your career by following the clear and structured learning path recommended by industry & faculty experts. Master the various facets of SEO, including on-page SEO, link building, content marketing, web analytics, etc. Acquire extensive project experience and the capability to manage and strategize inbound marketing initiatives.

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types.

Who can become an Specialist?

SEO Specialist is the right career goal for those seeking leadership positions in inbound marketing. Professionals from the following roles are best suited to become SEO Specialists

Marketing Managers
Digital Marketing Executives
Content Writers
Marketing & Sales professionals
Management, Engineering, Business & Communication graduates


Basic Knowledge of Webserver
Basic Knowledge of Social Media


Duration: 50 Hours
Number of Question: 80-100
Format: Multiple choices

Training - Deliverables

Participation Certificate

Course Preview

Module 01: Introduction to SEO
Module 02: On-Page Optimization
Module 03: Off-Site Optimization
Module 04: Duplicate Content
Module 05: Keyword Research and Competitive Intelligence
Module 06: Design and Architecture
Module 07: Local SEO
Module 08: SEO Measurement
Module 09: Algorithm Updates and SEO Changes
Module 10: Integrating SEO with Other Disciplines
Module 11: SEO Foundations Test
Module 12: Introduction to Social Media
Module 13: Making the Message Stick and Spread
Module 14: Social Media Channels
Module 15: Engaging With Influencers
Module 16: Listening and Reputation Management
Module 17: Social Media Measurement
Module 18: Integrating Social Media with Other Disciplines
Module 19: Social Media Foundations Test
Module 20: Introduction to Content Marketing
Module 21: Content Marketing Strategy
Module 22: Overseeing a Content Marketing Program
Module 23: Content Marketing Tactics
Module 24: Social Media Platforms
Module 25: Content Marketing Budget and Measurement
Module 26: Content Marketing Foundations Test
Module 27: Introduction to Email Marketing
Module 28: Spam
Module 29: The Mailing List
Module 31: Elements of an Email
Module 32: Measurement
Module 33: Marketing Automation
Module 34: Email and Other Disciplines
Module 35: Email Marketing Foundations Test
Module 36: Introduction to Mobile Marketing
Module 36: Products and Services
Module 37: Incentives and Loyalty Programs
Module 38: Location Opportunities
Module 39: Mobile Advertising
Module 39: Mobile Audiences
Module 40: Rules and Regulations
Module 41: Mobile Measurement
Module 42: Mobile and Other Disciplines
Module 43: Mobile Marketing Foundations Test
Module 44: Introduction to PPC
Module 45: Account Hierarchy
Module 46: The Buying Funnel
Module 47: The PPC Auction
Module 48: PPC Targeting Options
Module 49: Keyword Research
Module 50: Creating Compelling Ads
Module 51: Measuring Goals and Bidding Options
Module 52: PPC Audit
Module 53: Integrating PPC with Other Disciplines
Module 54: PPC Foundations Test
Module 55: Introduction to Conversion Optimization
Module 56: Building Momentum
Module 57: Understanding Personas
Module 58: Landing Pages
Module 59: Copywriting
Module 61: Designing for Conversion
Module 62: The Conversion Trinity
Module 63: Integrating Conversion with Other Discipline
Module 64: Conversion Optimization Foundations Test
Module 65: Web Analytics Foundations Test
Module 66: Multi-Channel Attribution
Module 67: Organizational Maturity
Module 68: Campaign Tracking
Module 69: Competitive Intelligence
Module 70: Experimentation and Testing
Module 71: Qualitative Research
Module 72: Segmentation
Module 73: Key Performance Indicators (KPIs)
Module 74: Introduction to Web Analytics
Module 75: Google-Specific Techniques and Reports
Module 76: Facebook Marketing
Module 77: YouTube and Video Marketing