Seo-Digital-Marketing
ABOUT THE COURSE
The SEO Specialist Masters program is designed to transform you into an effective and industry ready Search Engine Optimization professional. Fast-track your career by following the clear and structured learning path recommended by industry & faculty experts. Master the various facets of SEO, including on-page SEO, link building, content marketing, web analytics, etc. Acquire extensive project experience and the capability to manage and strategize inbound marketing initiatives.
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types.
Who can become an Specialist?
SEO Specialist is the right career goal for those seeking leadership positions in inbound marketing. Professionals from the following roles are best suited to become SEO Specialists
Prerequisites
Certificate
Training - Deliverables
| |
| Module 01: | Introduction to SEO |
| Module 02: | On-Page Optimization |
| Module 03: | Off-Site Optimization |
| Module 04: | Duplicate Content |
| Module 05: | Keyword Research and Competitive Intelligence |
| Module 06: | Design and Architecture |
| Module 07: | Local SEO |
| Module 08: | SEO Measurement |
| Module 09: | Algorithm Updates and SEO Changes |
| Module 10: | Integrating SEO with Other Disciplines |
| Module 11: | SEO Foundations Test |
| Module 12: | Introduction to Social Media |
| Module 13: | Making the Message Stick and Spread |
| Module 14: | Social Media Channels |
| Module 15: | Engaging With Influencers |
| Module 16: | Listening and Reputation Management |
| Module 17: | Social Media Measurement |
| Module 18: | Integrating Social Media with Other Disciplines |
| Module 19: | Social Media Foundations Test |
| Module 20: | Introduction to Content Marketing |
| Module 21: | Content Marketing Strategy |
| Module 22: | Overseeing a Content Marketing Program |
| Module 23: | Content Marketing Tactics |
| Module 24: | Social Media Platforms |
| Module 25: | Content Marketing Budget and Measurement |
| Module 26: | Content Marketing Foundations Test |
| Module 27: | Introduction to Email Marketing |
| Module 28: | Spam |
| Module 29: | The Mailing List |
| Module 31: | Elements of an Email |
| Module 32: | Measurement |
| Module 33: | Marketing Automation |
| Module 34: | Email and Other Disciplines |
| Module 35: | Email Marketing Foundations Test |
| Module 36: | Introduction to Mobile Marketing |
| Module 36: | Products and Services |
| Module 37: | Incentives and Loyalty Programs |
| Module 38: | Location Opportunities |
| Module 39: | Mobile Advertising |
| Module 39: | Mobile Audiences |
| Module 40: | Rules and Regulations |
| Module 41: | Mobile Measurement |
| Module 42: | Mobile and Other Disciplines |
| Module 43: | Mobile Marketing Foundations Test |
| Module 44: | Introduction to PPC |
| Module 45: | Account Hierarchy |
| Module 46: | The Buying Funnel |
| Module 47: | The PPC Auction |
| Module 48: | PPC Targeting Options |
| Module 49: | Keyword Research |
| Module 50: | Creating Compelling Ads |
| Module 51: | Measuring Goals and Bidding Options |
| Module 52: | PPC Audit |
| Module 53: | Integrating PPC with Other Disciplines |
| Module 54: | PPC Foundations Test |
| Module 55: | Introduction to Conversion Optimization |
| Module 56: | Building Momentum |
| Module 57: | Understanding Personas |
| Module 58: | Landing Pages |
| Module 59: | Copywriting |
| Module 61: | Designing for Conversion |
| Module 62: | The Conversion Trinity |
| Module 63: | Integrating Conversion with Other Discipline |
| Module 64: | Conversion Optimization Foundations Test |
| Module 65: | Web Analytics Foundations Test |
| Module 66: | Multi-Channel Attribution |
| Module 67: | Organizational Maturity |
| Module 68: | Campaign Tracking |
| Module 69: | Competitive Intelligence |
| Module 70: | Experimentation and Testing |
| Module 71: | Qualitative Research |
| Module 72: | Segmentation |
| Module 73: | Key Performance Indicators (KPIs) |
| Module 74: | Introduction to Web Analytics |
| Module 75: | Google-Specific Techniques and Reports |
| Module 76: | Facebook Marketing |
| Module 77: | YouTube and Video Marketing |